Digital Marketing for REAL MUSIC
SSRDGM is Japan’s first digital marketing agency specializing in international music enabling artists and labels to build audience reach, engagement, and conversion across all digital, social, and mobile channels in select Asian territories.
JAPAN’S FIRST DIGITAL MARKETING AGENCY SPECIALIZING IN INTERNATIONAL MUSIC
LABEL SERVICES
We offer exclusive services to clients and labels typically reserved for select artists.
EXPERIENCE
Hands-on experience promoting talented international artists in Japan and marketing via partnerships with global agencies.
UNIQUE MEMBERS
We have talented members with IT backgrounds involved in label and artists management, and music production internationally.
GET HEARD in the 2nd biggest music industry, JAPAN
SECURE placements on Playlists, media, radio, etc.
Music Natalie
MIXMAG Japan
SPINCOASTER
Billboard Live OSAKA
Challenges
With no local strategies and connections, it’s a challenge to reach your desired audience
A real lack of international music diversity in Asia, music we consider to be “real music”
Most agencies in Asia are not music-focused which limits their ability to fully service international labels and artists
SOLUTIONS
Direct connections with media, curators, influencers, labels, bookers, venues in Asia key territories
Over 11 years experience in the music industry and relationship building as a “real music” label
Experienced in artist management challenging global markets
Services
We collaborate with indie artists to expand their audience, engagement, and conversion across digital, social, and mobile platforms in Asia.
Build audience reach, engagement, and conversion on socials and DSPs
● Consulting & planning
● Social media management (Operational advice)
● Organic (non-paid) measure planning
● Japanese Artist Introductions (Collaborations)
● Paid digital advertising measures
● Copywriting
● Reporting
Boost play count on DSPs when artists release single, EP, and album
● Social media management (Operational advice)
● Research, analysis, operational advice
● Playlist pitching (editorial, third party)
● Organic (non-paid) measure planning
● Music catalog remarketing
● Paid digital advertising measures
● Copywriting
● Reporting
Customized campaigns introducing artists to the Japanese market
● Press releases
● Securing media
● Radio introductions
● Copywriting
● Reporting
Increase audience attention to live shows and events
● Research and analysis
● Social media management (Operational advice)
● Bookers and venues contact
● Planning of organic customer attraction measures
● Paid digital advertising measures
Experienced in uniting creatives for collaborative projects
● Artist matching and introductions
● Japan promotion consultation
● Music rights and publishing advice
● Overall project management
OPTIONAL
We partner with The Orchard for digital distribution, reaching popular DSPs like Spotify, Apple Music, Amazon Music, YouTube Music, and more.
● Various translations
● Copywriting
● Submission of news articles to local media and social media posts
Who We Represent
We represent artists here in Japan and other countries throughout Asia from a number of different countries including the US, UK, Canada, Germany, France, The Netherlands, Spain, Denmark, Australia, New Zealand, and others.
case studies
MAXINE ft. miida
With 8 million views and 50,000 TikTok followers, MAXINE gained recognition for her song "I Like U, But I Love Me," featured on BTS's V's vlog. MAXINE's unique songs blend alternative guitar, R&B, and hip-hop. Collaborating with former Negoto guitarist/composer Masuda Mizuki (miida), miida, interpreting MAXINE's lyrics, adds her touch in Japanese, highlighting the contrast between their crisp and exhilarating versus somewhat wistful and cool vocals. Together, they brought their distinct styles, creating a captivating musical experience.
A two-month PR campaign designed to introduce the young Dutch artist MAXINE to Japan and other select Asian territories through press releases and playlist pitching for the latest single, "Kinda Wanna feat. miida," from her upcoming album "Guess I'm Over It". Press placements included block.fm, Yahoo! News Japan, and Billboard JAPAN. We also saw DSP activities on Recochoku_jp (announcement from official Twitter account), and Spotify playlists that included Tokyo Rising, New Music Friday Japan, Girl on Fire, Next Up, and Hangover Detox by block.fm. Various songs from the EP were played on The Guy Perryman Show (InterFM Tokyo), LOVE FM (Fukuoka), 973FM Blasts That Last (Singapore), and TAIWAN LOUNGE RADIO (Taiwan).
EP Release Campaign
CLIENTS & partners
OUR TEAM
Naoki Yamanouchi
Founder & CEO
Michael Harris
Senior Manager
Yohei Nishii
Label Manager
Hiroki Monden
Digital Strategist
Yusuke Kouchi
Artist Bookings
Jay Kogami
Special Advisor
Contact us.
Thank you for visiting our website, we look forward to hearing from you.
SWEET SOUL RECORDS Digital Marketing (SSRDGM)
